6 Reasons Businesses Will Love VR / AR
6 Reasons Businesses Will Love VR / AR
A proper virtual tour will help your customers learn about your products online. Whether your customers are local or international, you provide time efficiency and educate them by providing a full understanding of the details and benefits of your product. As result, they will be pre-qualified and pre-motivated prior to contacting you. This will create a scalable model, increase lead generation process, and help your sales team and business to be more efficient and cost-effective.
1. Advance Platform for Interaction
The American Blockbuster fantasy drama Game of Thrones touring exhibition, where visitors will experience the mythical land and try to survive the Iron Gate. A great example of how technology can be used to provide a unique exhibition experience as if the visitors were on screen. An experience that would be impossible to recreate in a real-world environment.
2. Immersive Experience
Examples of VR, AR & MR for Luxury Brands such as BMW, Audi and etc, who have evolved the technology trend in their businesses. Allowing the consumers to interact with the brand products like BMW on customizing the paint colour of the car, change the type of tyre rim and view the space layout inside the car via AR. These will influence the consumers buying decision as the experience provide a clarity and details information.
3. Creates Value Proposition in the Shopping experiences
Ikea steps into an interactive VR/AR devices and app, to enable consumers to feel the product/service that plays a key role in making a purchase decision. Reveal Information about product/service on VR/AR devices to educate, entertain and win the customers more than ever. Through the open interaction, a business can increase the trust of customers and gain their loyalty.
4. Greater Opportunities in the Market
Luxury brands such as Christian Dior and North Face are few of the early adopters to integrate VR to improve the retail sales. VR drive potential opportunities in the market by offering enjoyable and enriching experiences which differentiate the brand from others as consumers are becoming more tech-savvy. For an example, fashion powerhouse Christian Dior used “Dior Eyes” VR headset to offer shoppers a behind-the-scenes peek into their exclusive fashion show such as Dior Haute Couture Spring-Summer 2016 Fashion Show. Enjoying a front row seat to the designer’s collection without leaving the store and build a memorable shopping experience. Which takes consumers on a sensorial journey which create an engaging emotional experience through technology tools, Putting a value on creating the digital model and contribute growth. Thus, meet the desirable match on businesses and consumers requirements.
5. Increased Bottomline
VR is already revolutionized and works well for different industry verticals such as entertainment, fitness, health and many others. For an example, Medical VR (Virtual Reality Therapy), uses to stop the brain from feeling and subside the pain in hospitalized patients. VR devices such as VR Fitness of a Beat Saber could turn viewers into customers. Thus, boost the business ecosystem by empowering content and media that helps marketers in creating brand equity and increasing the sales.
6. The Flexibility to Deliver “Anywhere” Experience to Consumers
The new Kremer Museum, a solely VR museum, “Imaging taking the museum to the people, instead of taking the people to the museum” said George Kremer, 2016. Where people able to experience across the world, decrease expenditure of trips to visit the location with increasing productivity. Using the amazing capabilities of VR such as connecting people, changing the human ability to experience the things, making geographical locations accessible and much more.
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