We think you’ll agree with us when we say, “The challenge companies have is that technology is changing the way customers behave.” With the sheer amount of information, it’s hard to keep up. Here, we’re pointing out two crucial ways in which customers have changed and two ways for you to stay at the forefront of your industry.
Read MoreNew data suggest that the luxury market is on the rise. Given demographic shifts in the U.S. consumer market, we should be experiencing a luxury boom, not a bust. The affluent are holding tight to their cash and carefully allocating their luxury indulgences to the categories where they get the greatest happiness return on their investment, which increasingly is through experiences and that’s where technology comes into play. With this in mind, here’s a run-down of some of the best examples of VR, AR & MR for luxury brands.
Read MoreThe advent of virtual reality in the automotive industry dates back to 2013, when Ford used an ultra-high definition VR lab to enable engineers and designers based in different locations around the world to work together on vehicles in real time.The next remarkable use of Virtual Reality was made by VOLVO in 2014, on the launch of XC90 SUV .Since then, VR automotive application has stepped beyond the R&D labs and factories, and entered showrooms and homes. With VR headsets, consumers can test drive any car of their choice just by sitting at their home.
Read MoreThe global luxury market has displayed a stable growth with increasing diversity. However, challenges are seen in the forecast for luxury brands as they face competition due to the emergence of new trends that have the ability to influence the luxury industry. It is imperative for luxury brands to keep up with trends in order to effectively engage consumers with ever increasing demands.
Read MoreIt is a necessity for businesses to implement new strategies to avoid being left out in the evolving digital world. More so, it is important to ensure that these strategies are efficient and effective in engaging consumers. Ultimately, it will grant you an edge over competitors and help to optimize your business.
Read MoreThe year of 2018 entails a big leap for Virtual Reality. Since the initial launch of the innovative technology, users have seemed to struggle with the hardware required for VR as the systems have to be connected to an external computing device in order to work. The VR headsets are usually tethered to a PC or gaming console because of the high requirements for computing power necessary for the hardware to work.
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