Virtual reality and 360-degree videos are right now among the most talked about topics in the field of technology.A number of companies have started exploring these technologies in order to give their brand an edge over the competitors.Here, with the help of infogographics, we’ve discussed some of the basic differences between VR and 360 videos.
Read MoreNew data suggest that the luxury market is on the rise. Given demographic shifts in the U.S. consumer market, we should be experiencing a luxury boom, not a bust. The affluent are holding tight to their cash and carefully allocating their luxury indulgences to the categories where they get the greatest happiness return on their investment, which increasingly is through experiences and that’s where technology comes into play. With this in mind, here’s a run-down of some of the best examples of VR, AR & MR for luxury brands.
Read MoreThe advent of virtual reality in the automotive industry dates back to 2013, when Ford used an ultra-high definition VR lab to enable engineers and designers based in different locations around the world to work together on vehicles in real time.The next remarkable use of Virtual Reality was made by VOLVO in 2014, on the launch of XC90 SUV .Since then, VR automotive application has stepped beyond the R&D labs and factories, and entered showrooms and homes. With VR headsets, consumers can test drive any car of their choice just by sitting at their home.
Read MoreThe global luxury market has displayed a stable growth with increasing diversity. However, challenges are seen in the forecast for luxury brands as they face competition due to the emergence of new trends that have the ability to influence the luxury industry. It is imperative for luxury brands to keep up with trends in order to effectively engage consumers with ever increasing demands.
Read MoreThe year of 2018 entails a big leap for Virtual Reality. Since the initial launch of the innovative technology, users have seemed to struggle with the hardware required for VR as the systems have to be connected to an external computing device in order to work. The VR headsets are usually tethered to a PC or gaming console because of the high requirements for computing power necessary for the hardware to work.
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